80% of businesses say they deliver “superior” customer service.
But only 8% of customers agree with them.
There’s power in the personal touch: nearly 90% of customers say that they would pay more for better customer service.
It’s no longer the case that customers will frequent one place. There’s far more choice around than even ten years ago, and with that comes customers who are far more willing to shop around and look for exciting new experiences -- or vote with their feet if they’re not satisfied.